Hi! I am Melitta Lau,
a Digital Product Designer. Animation of a think bubble

I develop accessible solutions for complex user-problems and specialise in designing online-shop experiences, that balance usability and the achievement of business objectives. Behind the scenes, I empower and excite teams for UX and create design systems that work.

View my work

Product Discovery Experience

for Contorion

How I helped customers find products faster, made their search less frustrating and boosted their exploration experience.

Read the Report

Homepage Redesign

for Höffner Online

How I redesigned the homepage for one of Germany’s largest furniture stores to help users navigate the jungle of discounts.

Discover the Redesign

Event-Microsite for ‘Classic Open Air’

Student Project for IRONHACK

A redesign of the festival’s landingpage to make it visually attractive, easy to navigate and inspire users to attend the event.

Read the Documentation

‘Prepio’ Web- App

Final project for IRONHACK

I designed an app to help organise rehearsals better, improve transparency within groups and boost motivation.

Learn more about the Project

Mega Man in Figma

Pet-Project

This small experimental project explores the possibilities of animation in Figma and evokes the nostalgia of all 90s kids. It's playable on desktop.

Play the game in Figma

About me

I am a German Designer based in Berlin.
My design career started as a web designer in 2013. Since then, I have found myself exploring the various disciplines of design, working as an in-house designer in different medium-sized e-commerce companies and start-ups, with diverse products, challenges and customer needs. In 2019 I officially transitioned into the field of user experience design. My expertise is in the UX of product discovery and findability and design systems.
To design digital solutions that are enjoyable and easy to use, I rely on a balance of data-driven decisions and empathy for user needs. In my process, I invite different teams to participate in the creative development and excite my colleagues for usability and the user's perspective. Due to my knowledge and curiosity in web dev and frontend trends, I foster a close relationship with development teams and ensure each project’s technical performance, accessibility and feasibility.
My expertise includes skills such as user research, UX design methods, prototyping and user testing, responsive UI design, A/B tests with UX metrics, design systems and many more.
I am currently open to a new role. If you are looking for an experienced Digital Product Designer for your team, get in touch!

Illustrated Avatar of Melitta